FEATURED PROJECT
ALTERNATE LOGOS
Different versions of the logo were created to match the theme of a certain night. A “Glitch Theme” version of the Theater Night logo (left), and a “Horror/Thriller” version(right)
WEBSITE
While the website concept was kept simple, the functionality was a key factor. An RSVP and voting utility allowed guests to confirm and vote on the movies with other guests. The design revolved around the developed brand including the Brand’s Font, Color, and Personality Guidelines.
BRANDING
PERSONALITY
Personality was a vital component of this brand, to keep the sense of fun and epic nights that these events created. The verbiage, colors, and logo were all unified to keep things extremely casual and inviting. Adding in lots of humor as a part of the event’s identity.
WHO
“Theater night is for your friends and family. Invite the coolest people you know and have them RSVP on this site. (As with any theater, this is a black-tie affair. it is expected that all guests arrive in their finest clothing and offerings of gifts from far away lands)”
WHEN
“Our next screening is on ________________. The movie starts at approx. 8:30 but we’ll have some fun lawn games and maybe even some video games on the big screen! We won’t have reserved seating so if you have to fight someone for a spot it will be to the death.”
